Exhibitor Opportunities
Showcase your food and beverage business to hundreds of thousands of engaged attendees at the 2026 Melbourne Royal Show. Express your interest in just 2–3 minutes!
Be Involved in Victoria’s Most Iconic Community Event
The Melbourne Royal Show brings together the best of Victoria, from regional producers to metropolitan brands, attracting over 400,000 attendees each year.
For gourmet food and beverage producers, the Show offers a rare opportunity to:
- Showcase your products
- Offer tastings
- Launch new flavours
- Build loyal customers through real-time interactions
- Drive high-volume sales over 11 days
Whether you’re an emerging artisan or an established brand, the Show provides a highly engaged audience who come ready to taste, try, and buy.
The Melbourne Royal Show brings together the best of Victoria, from regional producers to metropolitan brands, attracting over 400,000 attendees each year.
For gourmet food and beverage producers, the Show offers a rare opportunity to:
- Showcase your products
- Offer tastings
- Launch new flavours
- Build loyal customers through real-time interactions
- Drive high-volume sales over 11 days
Whether you’re an emerging artisan or an established brand, the Show provides a highly engaged audience who come ready to taste, try, and buy.
Express Your Interest to Exhibit at the Show
Complete the form and our team will be in touch with information on 2026 exhibiting opportunities, including categories, pricing, and site options.
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Why Exhibit at the Show
By becoming an exhibitor at the Melbourne Royal Show, you’ll have the opportunity to:
- Showcase your products to over 400,000 attendees
- Exhibit within a highly visible, category-specific gourmet space designed to attract food lovers
- Align your brand with one of Australia’s most iconic and trusted events
- Make immediate sales through tastings, demos, and real-time customer engagement
- Build brand awareness and reach new markets
- Leverage the Show’s promotional and marketing opportunities
By becoming an exhibitor at the Melbourne Royal Show, you’ll have the opportunity to:
- Showcase your products to over 400,000 attendees
- Exhibit within a highly visible, category-specific gourmet space designed to attract food lovers
- Align your brand with one of Australia’s most iconic and trusted events
- Make immediate sales through tastings, demos, and real-time customer engagement
- Build brand awareness and reach new markets
- Leverage the Show’s promotional and marketing opportunities
20 Years of Sweet Success
Discover how Uncle John’s Licorice used the Melbourne Royal Show to grow their sales by 200%, build a loyal customer base, and become a must-visit destination for sweet-toothed Showgoers.
Discover how Uncle John’s Licorice used the Melbourne Royal Show to grow their sales by 200%, build a loyal customer base, and become a must-visit destination for sweet-toothed Showgoers.
Get in Touch Today
For more information on getting involved in the Melbourne Royal Show, please chat to the team:
Commercial Sales Team
E: sales@melbourneroyal.com.au
P: 03 9281 7444
For more information on getting involved in the Melbourne Royal Show, please chat to the team:
Commercial Sales Team
E: sales@melbourneroyal.com.au
P: 03 9281 7444